"New look website yields early results at Global Wine & Spirits" - Insider News wine articles
Helping wine businesses to stay current on the international wine market, The Insider News ' wine articles feature key information and events about the world wine industry.
Following the launch of our new website last week, we are delighted to report
that key parameters are already up significantly for the first 10 days
post-launch compared to the last 10 days pre launch. Traffic and page views are
up by 10% and bounce rates are down by a similar amount. In particular, the
number of buyer leads is up considerably, which should decrease our customer
acquisition costs and provide more business opportunities for our selling
members.
We are very pleased with these early results, but are also aware
that much remains to be done. Comments have generally been very positive, and we
believe that we are well positioned to continue driving growth by giving our
members increased visibility on our website.
We are also excited to
introduce the new format for Insider News. As we explained last week, this
format is designed to provide greater depth of content and bring additional
value to our readership.
Finally, our new GWS Trade Tools line of
services was launched last week, and we are happy to report that we have had
several inquiries regarding both the Translation and Logistics services. This
quick response is very encouraging given that the Trade Tools have not yet been
publicized on the website.
We always welcome feedback concerning
opportunities to provide greater value for our members, and look forward to your
comments regarding our services.
Jean-Michel Stam
Vice-President,
Sales & Operations
Global Wine & Spirits