"Wine Future Rioja: Opening doors to new trends" - Insider News wine articles
Helping wine businesses to stay current on the international wine market, The Insider News ' wine articles feature key information and events about the world wine industry.
By Marina La Forgia
Global Wine & Spirits
Generally speaking, wine sales are growing, and various strategies that
wine industry players can adopt to gain market share were presented at
the Rioja Wine Future Congress held on November 12 and 13 in Logroño,
Spain. Headlined by a panel of 38 internationally renowned speakers, this
event drew professionals and specialist media from more than 40 countries,
underlining the need for a forum to discuss and understand where the industry
is heading. Global Wine & Spirits attended the presentations and had
the opportunity to discuss important issues with various players. Some
of the highlights and conclusions are presented here.
The key to gaining market share? A better understanding of consumers and markets. How? By maximizing the use of new technologies that the Internet offers at a very low cost....
Read more...