"Wine consumers still feel the recession in recent and intended wine spend" - Insider News wine articles
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Wine Intelligence wine consumer research shows that consumers across six markets are still cautious about their off-trade wine spend
The economic and trading communities are surrounded by indices – consumer confidence indices in USA, UK and elsewhere, Purchasing Managers indices, economists’ outlook indices. Most use the same conventions – a measure of 50 is neutral, above 50 means more respondents indicated positive answers than negative, below 50 means more respondents indicated negatively.
Over the past year, Wine Intelligence has been developing a similar index to capture consumer views about their wine spend and consumption frequency, both looking back over the past three months and also looking forward over the next four weeks. This latter measure is particularly significant in the run-up to Christmas, as this release is based on surveys conducted during November. Wine Intelligence now gathers wine consumer confidence and intentions data across several of the markets covered by Vinitrac® Global, and this update covers six markets.
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