TÖRLEY and the Sparkling Wine Market
Since its foundation, TÖRLEY has been the most important representative of sparkling wine production in Hungary. The winery currently sells between 12-14 million bottles a year, giving it a nearly 50% share of the Hungarian sparkling wine market. TÖRLEY's dominance of the sparkling wine market is proved by the fact that it produces six of the ten most popular sparkling wines. TÖRLEY Charmant Doux is the most popular sparkling wine in Hungary. Based on the number of bottles sold, TÖRLEY Muscateller Doux is third, while Talisman, the oldest TÖRLEY brand, is fifth. TÖRLEY Charmant Rouge is the seventh most popular, TÖRLEY Fortuna Doux the eighth, and TÖRLEY Gála Sec the tenth.
A recent survey conducted among regular sparkling wine drinkers found that TÖRLEY has a very positive image and exceptionally high level of product recognition. Among the most important attributes associated with the brand, the respondents mentioned tradition, good quality, reasonable price, good promotion, wide range and high standard of advertising.
TÖRLEY sparkling wines are enjoyed in many countries today as well. From the United States to Estonia and Vietnam, people are celebrating more often with TÖRLEY sparkling wines on 5 continents. In Estonia for example, every third sparkling wine bought is a TÖRLEY. In Finland you can drink a toast with TÖRLEY at the "SASLIK" restaurant in Helsinki (www.saslik.com).
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