Global Wine and Spirits

Marketing Information SAQ - Description of services


  Demonstration     A demonstration or the commercial Information function.

Subscription Guide     The Subscription Guide provides additional information about the subscription form.

User Guide

  Calendar of periods     Sales information is presented according to SAQ's accounting period calendar of 13 periods per year, each period containing 4 weeks.

Data Extraction Crieria      An SAQ document describing the general content of the SAQ Marketing Information.

F.A.Q. (Frequently asked questions)

BASIC REPORTS

Details by Product
  This report presents a product-by-product, period-by-period breakdown of the sales posted for the current year as well as the two previous years. Figures on the three most recent periods may be broken down by week. The report also features an updated inventory (warehouse and retail stocks) and an order history. Page breaks indicate a change in product.

Sales Summary
  This report presents the sales for each sample product for the selected period, as well as the 13 preceding periods.  Figures on the three most recent periods may be broken down by week. Each product appears on a separate line, with a grand total for all the products at the end.

Sales by Product - 50 Best Outlets
  This report presents a breakdown of sales per product, in order of the outlets' respective sales volume for a given period. The 50 top-selling outlets are displayed. Each outlet appears on a separate line. Page breaks indicate a change in product.
   
ADDITIONAL REPORTS

Sales Summary all products (CSV file)
  This function provides files containing the total sales for each product on INFOCOM for each week available of the last three periods. The files are presented as compressed CSV files. Their format is similar to the files provided by the "Download raw data" subscription. The "Sales Summary all products" files contain the following information: SAQ product code (IPC), UPC, Product Description, Sales unit, Quantity of bottles sold, Year, Period, Week. If additional information is required, it may be necessary to also subscribe to the "Download raw data" function for one or more products. For example to have access to the file listing the complete characteristics of all products.

Evolution of Sales by Category
  This report analyzes the sales for all the products managed by the SAQ, presented in order of total sales per product category. For each product, the variation between the sales during the current and previous period, as well as between the current period and corresponding period from the previous year, is expressed as a percent. Each product appears on a separate line. A total for all the products in each category is also included. Page breaks indicate a change in category. The report also features a cover page with a summary of the various categories.

Sales trends by Category
  This report gives, for all the categories defined by the SAQ, a comparison by category of products between the total sales of the current year and those of the previous year in order to evaluate your market potential. For each category, the file contains sales of the current period for this year and the previous one. It also contains the total sales for the current and the previous year. You will also obtain the sales variation in % between the two years.  Each line represents a category and at the far end of each, you will find the % of sales that your category represents on all SAQ sales.
   
OTHER SERVICES

Download of Raw Data
  This subscription option gives you access to all the unfiltered data required to create your own reports. It is intended for organizations with the technological resources necessary to process the data. All information remains the exclusive property of the SAQ and is subject to the Terms of Usage of the registration agreement.

Further information on formatting the data can be obtained by sending an e-mail to info@globalwinespirits.com. Please clearly state the purpose of your request.

Sales by category

This subscription option allows you to select a category defined by the SAQ in which your products are represented. This file was created in order to simplify de selection of products during the subscription. As this option will only give you the sales, the category of products will appear in the Weekly sales file download. It is impossible to select this option when you have suscribed to all the products since you already have all the necessary information in your actual subscription.


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