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By Marina La Forgia
Global Wine & Spirits

Generally speaking, wine sales are growing, and various strategies that wine industry players can adopt to gain market share were presented at the Rioja Wine Future Congress held on November 12 and 13 in Logroño, Spain. Headlined by a panel of 38 internationally renowned speakers, this event drew professionals and specialist media from more than 40 countries, underlining the need for a forum to discuss and understand where the industry is heading. Global Wine & Spirits attended the presentations and had the opportunity to discuss important issues with various players. Some of the highlights and conclusions are presented here.

The key to gaining market share? A better understanding of consumers and markets. How? By maximizing the use of new technologies that the Internet offers at a very low cost....