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The process for obtaining Denominazione di Origine Controllata e Garantita recognition for the hillsides of Conegliano-Valdobbiadene has reached its conclusion: a ministerial decree formalizing the new regulations will soon be published. And the producers drink a toast to the “new” D.O.C.G. Conegliano-Valdobbiadene Prosecco Superiore.

It’s now official: after 40 years as a D.O.C., Prosecco has become a D.O.C.G. and is changing its name! Starting with the next vintage, in fact, the historic sparkling wines produced from the Prosecco grape in Conegliano-Valdobbiadene — the region that best expresses the variety’s potential in terms of quality — will be labelled “Conegliano-Valdobbiadene Prosecco Superiore.” The region’s producers want to focus on the name of the region but, for now at least, will continue to use the word “Prosecco” with the added label “Superiore.”

“The change to using just the name of the region, which is our ultimate objective, has to be a gradual one” explains Franco Adami, President of the Producers’ Consortium. “In many countries around the world, Prosecco has become synonymous with a highly successful wine from Italy, and dropping the name suddenly would be risky. The term Superiore, however, helps the consumer to understand right away that the product is an authentic Prosecco from Conegliano-Valdobbiadene”. Read more...

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