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10 Facts About Wine in Hong Kong: Distribution Channels, Retail Market and Regulations
By Marie-Claude Veillette,

Hong Kong's retail markets, which include supermarkets, specialty stores and convenience stores, account for approximately 60% of wine sales in terms of volume and 40% in terms of value.

The remainder of wine that is imported to Hong Kong is sold to consumers through restaurants and bars.

Man drinking wine

10 things you need to know to succeed in the Honk Kong wine market

Below are 10 interesting facts about the wine market in Hong Kong that provide insight into the distribution channels, retail markets and market regulations that define how wine is consumed by residents of the city.

  1. Generally, wine mark-ups are high in Hong Kong's food service market, resulting in prices being 3 to 4 times higher than in the retail market.

  2. A glass of low-end wine sold in restaurants and bars normally costs under US$10, with a medium-quality variety costing US$10-20 and a high end option costing more than US$20.

  3. Hong Kong consumers prefer red wine to white wine and consume an average of 5 litres of wine every year.

  4. Since the abolishment of the wine tax in February 2008, many restaurants and hotels have launched more wine tasting classes and special promotions.

  5. Hong Kong's two largest supermarket chains, Welcome Supermarkets and ParknShop, usually import wine directly from overseas suppliers in order to reduce the mark-ups applied by middlemen. Both chains count more than 250 outlets each.

  6. Wine specialty stores in Hong Kong account for 35% of wine retail sales. Watson's Wine Cellar is now the largest wine specialist in Hong Kong with 30 stores, and also offers the convenience of online shopping. Specialty stores serve sophisticated consumers who pay more attention to wine quality, country of origin, and age rather than just price.

  7. There is no import duty on wine and no requirement for health certification.

  8. Hong Kong exempts beverages with more than 10 percent alcohol from labeling requirements, but requires that the alcohol content be stated on the product in all cases.

  9. For alcoholic beverages with strength of more than 30 per cent by volume, a duty of 100 per cent applies.

  10. The Hong Kong Customs and Excise Department and China's General Administration of Customs have signed a wine facilitation agreement, enabling wine being shipped through Hong Kong to the mainland to clear customs immediately and not be required to be cleared again by mainland customs.

Meet the Global Wine & Spirits team in Hong Kong and discover our exhibitors:

Lombard Scotch Whisky - UK
Douloufakis Winery - Greece
Silver Dragon Vodka - Canada BORDEAUX - France
Enoforum S.A - Carmim group - Portugal
Blu Frog Vodka - Canada
Bixio Poderi - Italy