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The participation of producers from all over the world is on the rise at the WBWE,
which is also increasing the focus on its other business areas.


The 8th World Bulk Wine Exhibition will be held on the 21st and 22nd of November 2016 at the Amsterdam's RAI.

The WBWE organizers are preparing the ground for the 8th World Bulk Wine Exhibition, a trade fair that has been steadily growing not only in terms of the number of exhibitors but also in terms of international participation. In 2015, this exhibition — which assembles 85% of the global supply for bulk wine — brought together professionals from 66 different nationalities and more than 200 companies from 20 countries.

These figures are expected to improve this year on the 21st and 22nd of November.

Conceived as a trade fair for and by businesses, every year the strategic areas become increasingly important. Such areas are designed in order to enhance the competitive advantages of the international companies.

The trend is changing in the world bulk wine market, which is seeking higher quality products. Major international purchasers no longer demand bulk wines lacking in character; in fact, a growing number of wineries are seeking to produce wines tailored to different purposes, preferences and markets. Bulk wine have become the perfect ally for producers and large department stores that look for a specific product profile intended for consumers who are increasingly more conscious of what they drink. Wineries producing wines of great diversity and quality — have been defining the World Bulk Wine Exhibition, since its creation, as the great professional meeting point for wine commercialization.

Over the last seven editions, the WBWE made the city of Amsterdam the world's wine capital and the main meeting point
for the wine industry's key players. Wine-makers, purchasers and professionals attend with one objective: TO DO BUSINESS.

Cristina Villar Miranda
Communications Manager